Peter Thiel’s 7 Questions

In Peter Thiel's book, Zero to One, he outlines 7 questions that every startup must answer before it can be confident in its potential for future revenues and growth.

  1. The Engineering question: "Can you create breakthrough technology instead of incremental improvements?"
  2. The Timing question: "Is now the right time to start your particular business?"
  3. The Monopoly question: "Are you starting with a big share of a small market?"
  4. The People question: "Do you have the right team?"
  5. The Distribution question: "Do you have a way to not just create but deliver your product?"
  6. The Durability question: "Will your market position be defensible 10 and 20 years into the future?"
  7. The Secret question: "Have you identified a unique opportunity that others don't see?"